⚡ Built by a Tech, Not a Guru

I Run a $500K/Year
Appliance Repair Business.
Here's the Entire System. Clone It for Your Market.

CRM, AI phone secretary, automated review funnels, Google Ads playbook, SEO templates, invoice system, GPS dispatch, blog engine. Everything I use to run 177 jobs and earn $45K in a single month by myself with zero office staff.

I ran my business for 2 years doing everything the hard way. Burned through 5 different marketing agencies. Every one of them was generic — they didn't know appliance repair, didn't understand my customers, and charged me thousands for cookie-cutter campaigns. So I built my own system from scratch and exploded my revenue in 3 months.

Works for any local service trade: HVAC, plumbing, electrical, tile, carpet, pest control, painting, landscaping.

111+

Google Reviews (4.9★)

$7.21

Cost Per Lead

$211

Avg Profit / Job

24/7

AI Answers Calls

See Pricing & Tiers See Live Proof ↓

Scroll down for real CRM screenshots, Google Ads data, and revenue numbers from this week.

Sound Familiar?

You're Working IN Your Business
Instead of ON It

You're great at what you do. But when it comes to the business side?

Your Google Business Profile is half-finished and you're invisible in the Map Pack
Your website is a template that looks like everyone else's — 40/100 Lighthouse score
You're paying an "SEO guy" $500/month and have no idea what he does
Your Google Ads campaign is burning cash with no conversion tracking
You have 12 reviews and your competitor down the street has 200
You're answering phones while crawling under a dishwasher — missing 62% of calls
You tried to "do marketing" and gave up after 2 weeks because nobody taught you the system

I was in the exact same spot.

Then I stopped guessing and built a system. Not a marketing strategy. Not a "plan." An actual production system with AI, automations, and tools that runs while I'm on a job site.

Real Numbers. Real Business.

Here's What This System Actually Produced

These aren't projections. This is a screenshot from my CRM, taken this week.

Analytics Dashboard showing $45,652 revenue, 177 jobs, 81.9% profit margin, $211 average profit per job

📊 Live Analytics — $45,652 Revenue | 177 Jobs | 81.9% Profit Margin

Metric	Before This System	After This System
Google Reviews	8 reviews	111+ (4.9 stars) ⭐
Monthly Leads	~5 from Google	40-60 per month
Website Lighthouse Score	62 (template garbage)	100/100
Cost Per Click (Google Ads)	$18+	$0.71
Cost Per Conversion	$45+	$7.21
Phone Calls Missed	~62%	<3% (AI answers 24/7)
Time on Marketing	10+ hrs/week	<1 hr/week (automated)
Average Profit Per Job	Unknown	$211

Results from my business (Treasure Coast Appliance Repair, FL). Your results depend on your market, effort, and execution.

The Actual System Running Right Now

Lead Inbox showing 26 leads with automated responses

⚡ Lead Inbox — Auto-Reply in Seconds

Google Ads dashboard showing $0.71 CPC and 307K impressions

📈 Google Ads — $0.71 CPC, 307K Impressions

5-Star review funnel with 183 review requests sent

⭐ 5-Star Funnel — 183 Review Requests Sent

Calendar packed with 40+ appointments in one week

📅 Calendar — 40+ Appointments/Week

GPS route planner with live technician tracking

🗺️ GPS Dispatch — Live Tech Tracking

Professional invoice creator with e-signature

🧾 Invoice Creator — Professional & Fast

⚠️ Important

This Is NOT Another Marketing Course

I'm not an agency. I'm not a guru. I'm a guy who runs a $500K/year appliance repair company by myself and built every tool I needed to do it.

❌ What this ISN'T

Generic "how to market" advice
Theory from someone who never ran a van
A franchise with royalties
PowerPoint slides and "mindset" talks
An agency upsell disguised as a course

✓ What this IS

A production system running a real business
CRM, AI Phone Secretary, blog engine
Copy-paste templates and code
Real screenshots, real numbers
Territory-exclusive so you don't compete

🔧 11 Phases

Everything Inside The System

794+ lines of battle-tested strategy, templates, code, and automations. Not theory — instructions.

📋 Phase 1: Business Foundation

LLC formation, EIN, insurance (what kind, how much)
Business bank account setup
Phone number strategy (business line vs personal)
Domain + professional email for $1/month
Service area planning — how to pick it, how to expand it

💰 Phase 2: Pricing, CODB & Financial Metrics

Most technicians set their diagnostic fee by copying competitors. That's backwards. If you don't know your Cost of Doing Business, you're guessing.

Cost of Doing Business (CODB) calculator — the exact formula to calculate what it costs you per completed service call (overhead + burdened labor + vehicle costs ÷ completed calls)
Fully Burdened Labor Rate — your tech doesn't cost $25/hr. After FICA, SUTA, workers' comp, PTO, and benefits, they cost $32.50+/hr. We calculate the real number.
Billable Efficiency Ratio — your tech works 8 hours but only 5 are billable. If your pricing doesn't account for that gap, you're underwater. Industry target: 60%+
Parts Markup Matrix — tiered strategy ($8 water valve gets 200% markup, $450 compressor gets 40%). We build your pricing matrix.
Diagnostic fee strategy — why $109 is the minimum (backed by CODB math, not feelings)
Emergency fee, stacked unit fee — when to charge, when not to
On-site quoting script (never quote over the phone)
Maintenance plan pricing with Stripe recurring billing
15 KPIs you must track — APC, callback rate, first-time completion rate, revenue per tech, CLV, cost per lead, and 9 more with industry benchmarks
Monthly P&L template with break-even analysis

📞 Phase 3: Operations & Scheduling

Time windows that actually work (city-by-city routing)
Multi-technician scheduling and dispatching
Round-robin booking between techs
The questions you ALWAYS ask (gate codes, unit numbers, stacked units)
What appliances to service vs. what to turn down
Tools and equipment — what's in the van on day one

🤖 Phase 4: AI & Automations

AI Phone Secretary — answers calls 24/7, books appointments, transfers emergencies
Auto-Reply Engine — responds to leads in seconds (see the Lead Inbox proof above)
Review Funnel — 183+ automated review requests sent, 5-star gate system
Invoice Automation — generate, send, track from your phone
Blog Engine — 10-50 SEO posts/month running on autopilot
How these automations cut 15+ hours/week of admin work

🗺️ Phase 5: Google Business Profile Domination

750-character description formula (fill-in-the-blank template)
Category mapping for 15+ service industries
Service description formula (300 chars, SEO-optimized)
Product listing template with all 6 required fields
Photo strategy — what to upload, how often
Post templates with real examples
7 review response templates (copy-paste ready)

🌐 Phase 6: Website Architecture

Complete file structure for local service websites
Service page template with AI Overview bait, cost tables, FAQ schema
Area page template for every city you serve
Mobile-first design with sticky phone CTAs
100/100 Lighthouse score architecture
Cache-busting so updates go live instantly

🔍 Phase 7: SEO & Schema Markup

LocalBusiness, FAQPage, Service, BreadcrumbList, Article — all JSON-LD templates
Technical SEO checklist (19 items)
7 blog post types with formulas and real examples
AI Searchability — get picked up by Google AI Overviews and ChatGPT
Topical authority cluster strategy

📈 Phase 8: Google Ads Playbook

Campaign structure that got me $0.71 CPC
100+ keywords organized by service type
15 headlines + 4 descriptions per ad group (copy-paste)
250+ negative keywords (stop wasting money)
Sitelink, callout, and structured snippet extensions
Landing page rules that boost Quality Score

📱 Phase 9: Meta Ads & Content

3-pillar campaign structure (Emergency/Maintenance/Retarget)
Creative templates and audience targeting
YouTube strategy — video content that ranks
Citations & backlinks (14 directories by tier)
Review management system

📊 Phase 10: Analytics & Tracking

GA4 setup checklist
Phone-click tracking code (copy-paste JavaScript)
Google Ads conversion tracking integration
GCLID cookie persistence for attribution
What to track and how to read the numbers

🚀 Phase 11: Scaling

When to hire your first tech and how to train them
Paying techs (commission vs hourly vs hybrid)
Adding a second van
Expanding service areas strategically
Adding new services (dryer vent cleaning, ice machine repair)

Choose Your Path

Three Ways to Dominate

From DIY playbook to full done-for-you build. Pick the tier that matches where you are.

Tier 1

The Blueprint

$497

One-time payment

"Give me the map."

Complete 11-phase playbook (794+ lines)
GBP optimization with fill-in-the-blank templates
Website architecture + page templates
Google Ads playbook with keyword lists & ad copy
Meta Ads playbook with creative templates
Schema markup templates (copy-paste JSON-LD)
Citation & backlink directory guide
Content strategy with 7 blog post formulas
Analytics & tracking setup guide
No software included
No setup assistance
No territory exclusivity

Get The Blueprint — $497

Tier 2

The System

$1,997

+ $99/month for platform access

"Give me the tools."

Everything in The Blueprint, plus:
Custom CRM App — scheduling, invoicing, multi-tech
Auto-Generated Website — deployed, SEO-optimized
AI Blog Engine — 10-50 posts/month on autopilot
5-Star Review Funnel — automated SMS requests
Map Pack Tracker — track your Google rankings
SEO Audit Tool — automated site health
Lead Inbox — all leads in one place
Soft territory protection (max 2-3 per metro)

Get The System — $1,997

Tier 3

The Titan

$4,997

+ $249/month for premium support

"Audit my business. Fix what's broken. Build the machine."

Everything in The System, plus:
🔍 Full Forensic Business Audit — we analyze your P&L, calculate your CODB, labor burden, billable efficiency, parts markup, and all 15 KPIs before we build anything
Pricing Strategy Session — we tell you exactly what to charge based on YOUR real costs, not guessing
Done-For-You Website — built, optimized, deployed
Done-For-You GBP Setup — full optimization
AI Phone Secretary — answers calls 24/7
Google Ads Campaign Built — ready to launch
Meta Pixel + Conversions API — installed
Intent Data Leads — targeted buyer data for your market
1-on-1 Strategy Call — 60 min with me
30 Days Priority Support — direct access
🔒 GUARANTEED TERRITORY EXCLUSIVITY

Get The Titan — $4,997

30-day money-back guarantee on The Blueprint. All tiers include lifetime access to the playbook.

🔒 Limited Availability

This Isn't a Course.
It's a Competitive Advantage.

If your competitor has the same playbook, same website architecture, same ad copy — neither of you wins. That's why we limit access by territory.

How Territory Works

You pick your market (city + surrounding zip codes)
We check if it's available
If it is — it's yours. Locked for 12 months, renewable.
If it's taken — waitlist or pick an adjacent area

⚠️ Treasure Coast, FL (Sebastian to Jupiter) is permanently off-limits. That's mine.

Territory exclusivity: Guaranteed on Tier 3 | Soft protection on Tier 2 (max 2-3 per metro) | No restrictions on Tier 1

Is This For You?

✓ This IS for you if:

You run (or want to start) a local service business
Appliance repair, HVAC, plumbing, electrical, tile, carpet, pest control, painting, landscaping
You're tired of wasting money on marketing that doesn't work
You want a proven system, not another "motivational course"
You're willing to do the work (or pay for Tier 3 to have it done)

✕ This is NOT for you if:

❌ You want passive income without doing anything
❌ You're looking for a "get rich quick" scheme
❌ You're in the Treasure Coast FL market (that's mine 😤)
❌ You don't have a trade skill or aren't willing to learn one
❌ You just want to "resell" this to others

Frequently Asked Questions

Is this a franchise?

No. You keep your own brand name, set your own prices, run your business however you want. This is a toolkit and playbook, not a franchise. No royalties, no brand requirements, no contracts beyond the territory agreement.

What industries does this work for?

Any local service business. The templates are most detailed for appliance repair and tile & grout cleaning (because that's what I run), but the playbook, website architecture, SEO strategy, Google Ads structure, and review management work for any home service trade — HVAC, plumbing, electrical, carpet cleaning, pest control, painting, landscaping, auto detailing.

Do I need technical skills?

For Tier 1 (Blueprint), yes — you'll need to implement the strategy yourself or hire someone. For Tier 2 (System), minimal — the tools do the heavy lifting. For Tier 3 (Titan), none — we build everything for you.

What's the monthly fee for?

The $99/mo (Tier 2) or $249/mo (Tier 3) covers hosting, the CRM platform, AI blog engine, map pack tracking, review funnel, and ongoing software updates. Cancel anytime — you keep the playbook and templates forever.

Can I see a live demo of the system?

Yes — tcappliances.com is built on this exact system. The website, the reviews, the blog posts, the schema markup, the Google Ads — everything you see is what you get. It's not a demo. It's a live business.

What if my territory is already taken?

We'll let you know immediately. You can either join a waitlist (territories open up when subscriptions lapse) or choose an adjacent area. Most markets are still wide open.

Money-back guarantee?

30-day money-back guarantee on The Blueprint ($497). If you go through the playbook and genuinely feel it's not worth it, we'll refund you. Tier 2 and 3 are custom-built, so refunds are handled case-by-case.

What about the intent data leads?

Tier 3 includes access to targeted intent data — we identify homeowners in your service area who are actively searching for appliance repair online. This dramatically reduces your ad spend because you're reaching people who already need you. We sync fresh leads regularly so they don't go cold.

I Run a $500K/Year Appliance Repair Business. Here's the Entire System. Clone It for Your Market.

You're Working IN Your BusinessInstead of ON It